There is a saying among cybersecurity experts first credited to FBI Director Robert S. Mueller at the RSA Cyber Security Conference in 2012: “There are only two kinds of companies: Those that have been hacked, and those that will be hacked.” Some might say that is hyperbolic. Yet many organizations […]
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Let’s do a quick word association test. Say the first thing that comes into your mind when I ask you, “What’s the #1 key to association success?” Did you say “member retention?” I bet you did. Well, you can take it from me, or you can trust our friends at […]
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Websites don’t always get the attention they deserve. Like a trusty car or a favorite sweater, websites can become something we take from granted – they’re getting the job done, even though they might have a rattle or two, or a hole in the elbow. But here’s the thing, more […]
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When an association prepares to redesign their website, it’s a great time to create or revisit their personas. A key element in user-centered web design, personas are fictional representations — based on research and real data about your existing members — of the different types of people who belong to […]
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