Technology has become downright personal. It tells us what to do, where to go, how to get there, and much more. The vastness of the world wide web has boiled down to our own small devices that speak directly to our specific needs and interests. This is the world association […]
Read More
Even newbie marketers and association executives know that personalized messages deliver better results than one-size-fits-all campaigns. The more we know our members and their habits, wants, needs, preferences and influences, the better we can respond to them. It’s a win-win proposition. Savvy associations fully embraced personalization in direct and digital […]
Read More