People spend more than half of their online time on their smartphones. Most of that time is spent using apps. According to comScore, the average user spends 2.3 hours a day using mobile apps. This presents both a challenge and an opportunity for today’s association. Mobile devices in general and […]
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Let’s do a quick word association test. Say the first thing that comes into your mind when I ask you, “What’s the #1 key to association success?” Did you say “member retention?” I bet you did. Well, you can take it from me, or you can trust our friends at […]
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