You have a vision of what you want your new membership website to look like, how you want it to work, how you want your members and other audiences to interact with it.
The American Academy of Facial Plastic and Reconstructive Surgery, Inc. (AAFPRS) recently launched their new website, just in time for their 2019 Annual Meeting in San Diego, California. The goal for the newly designed website was to create a user-friendly browsing experience that appeals to both their members (plastic surgeons) […]
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Maintaining a safe and secure website – including the ability to ensure secure transactions – is central to successful association management. With new headlines about fraud and identity theft popping up every day, it is reassuring to see that popular payment gateways are implementing credit card processing changes to increase […]
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Websites don’t always get the attention they deserve. Like a trusty car or a favorite sweater, websites can become something we take from granted – they’re getting the job done, even though they might have a rattle or two, or a hole in the elbow. But here’s the thing, more […]
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We are excited to introduce a brand new service for associations using iMIS 20 RiSE – a Virtual RiSE Webmaster. With iMIS 20 RiSE, your website, your membership database, and online staff and member functionality are encompassed in one tool, RiSE! Your website is a true data- driven, live resource […]
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When an association prepares to redesign their website, it’s a great time to create or revisit their personas. A key element in user-centered web design, personas are fictional representations — based on research and real data about your existing members — of the different types of people who belong to […]
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Even newbie marketers and association executives know that personalized messages deliver better results than one-size-fits-all campaigns. The more we know our members and their habits, wants, needs, preferences and influences, the better we can respond to them. It’s a win-win proposition. Savvy associations fully embraced personalization in direct and digital […]
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In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]
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Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]
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As of May 2014, 25% of global web traffic was mobile; an increase of 72% over 2013. When the numbers come in for 2015, we can expect a similar—or even greater—increase in mobile web traffic. In fact, last May, Google announced that “more Google searches take place on mobile devices than on computers […]
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