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ISG Blog Highlights

The ROI of Online Learning: Turning Education Into a Sustainable Revenue Stream
For many associations, the financial picture is shifting. Membership dues are under pressure. Conference attendance can swing wildly with economic conditions. Sponsors are cautious with budgets. Yet the demand for education – practical, career-building,...

Thinking About a Mobile App? 6 Strategic Questions to Ask First
Adding a mobile app to your association’s ecosystem is a smart move. But only if you take time to think through your goals, your audience, and your internal capacity. Too often, mobile apps are treated as tactical tools for event logistics. But when chosen and...

How to Keep Members Coming Back to Your App All Year Long
Launching a mobile app at your annual meeting is a smart move. But what happens after the closing session? Too often, associations treat mobile apps like single-use tools: great for one event, then forgotten. But a mobile app can do much more. When used...